A drip email campaign can help! It's when you send a selection of email messages to your potential or existing customer base, over time. These messages "drip" out, perhaps one message each 7-10 days for 4 - 6 months. The purpose of a drip email campaign is to allow you to stay in touch with your prospects or clients in an automated fashion. This ensures you're developing them without having the "hands-on" time of scheduling messages and sending them out on an individual basis.

How it works It Works With Screenshots What is Drip Email? What is an Auto Responder?

For example, you may have a buyer drip email campaign - when a new buyer prospect visits your website and views listings, they may leave their contact information to receive a free report, free listings sent to their email, or free buyer news tips. So, you would then put their email into the buyer campaign and they would then receive a new email from you every seven to ten days, over a period of six months. That prospect may not be ready to buy just yet - but when they are ready, they'll be more familiar with your services and they'll remember you!

The best way to send drip email is to automate the process as fully as possible. This way, you're not trying to manage the process manually with reminders, you don't have to find the messages to send or losing which contact is supposed to recieve which message when. This can be done several ways - you may already have drip services through a vendor such as House Values or through your own MLS service. However, the best way to automate the process is to have forms directly on your website that will populate the drip system. In other words, the contact fills out the form on your site and is immediately added to the campaign. This ensures a completely hands-free system. However, it is also possible to manually input leads to the system as they come in.

What exactly should you send these contacts? Well, drip email is about marketing, so you should have compelling copy that will explain the benefits of using your services along with a strong call-to-action that will encourage these prospects to call you. You may already have a library of messages that you're currently using, or you may need help creating them. What makes it work? When you take the time to craft very, very personalized messages.

These drip emails shouldn't be recognized as automated. It should "appear" like you wrote it personally, just for that individual person.

How can you accomplish this? With personalized copy - and your drip email system should help with this. How? Well, if you have forms on your website that automatically populate your drip system database, your drip messages can "pull" some of that content into the messages you send. For example, if they leave a first name - the drip system should use that information in the messages. How? When you create your messages in the campaign, you can put in the code: !fname and when the email is sent, the system knows to put their first name in that spot. To personalize the message even further, you can craft a message such as this:

Here is a good example of a great drip email:

No other real estate drip email campaign service offers this level of customization. Our system allows us to create unlimited custom fields in addition to the normal fields such as name, email, etc. Wouldn't it be valuable to be able to automate this portion of your business?

We can handle the process from start to finish. When a new lead comes in, we can ensure that it is:

• Sent to you for any immediate action
  
• Added to your drip email campaign database
• Sent an opt-in notice or custom auto responder email
• Added to the campaign schedule for future campaign messages
• and much more!
  

Most companies charge anywhere from $50 - $150 per month for drip email campaigns. Our service is FREE for your first month, just $9.99 or $19.99 thereafter! Compare that to other drip email vendors. Basic setup fees for the program vary depending on the level of customization you'd like; we can create and load your messages and your contacts*, we can create an HTML stationery* that will brand each message, and we can create the forms that will populate the campaign directly from your website*. We manage the entire process for you.