What is an Auto Responder?

An auto responder is when an e-mail program automatically replies to an email message with a prewritten response.

Auto responders are used when an individual needs to inform the sender that he has gone on vacation and will not be replying personally to e-mails until he returns to the office. An auto responder may used in response to a newsletter subscription request to verify the user truly wants to subscribe (double opt-in) or cancel their subscription or to indicate to the sender that a user comment was received. Autorepsonders are best used in tandem with your drip email campaigns to give your new lead an immediate response - it lets them know that you're there and actively working to help them with their query. So many agents fail to utilize auto responders that they often lose valuable time responding to their leads, thus your use of auto responders can help you beat your competition.